Write a business blog that
generates leads

Are you starting a new business or refreshing your brand? A well-managed blog engages your business’s target market, builds loyalty, adds value to your brand, and supports lead generation. Our team of savvy copywriters at Refined Marketing know how vital content marketing is to creating business opportunities..

We know that keeping your blog posts updated regularly with relevant content is key to supporting your SEO efforts and website ranking. However, we also know that writing 3-4 blog posts a month can be unrealistic, especially if you are a small business.

So, if you are ready to refine or start your blog, our creatives have put together a few helpful tips

Be Authentic

A blog post isn’t just about 500 words with perfect grammar and punctuation displayed on a screen. Write as though you are in a conversation with the reader and let them see your brand values through your writing.

Be bold, and it’s OK to be funny! Allow your personality to shine through, reference experiences relevant to the content … remember your audience buys with emotion.

Include a Call to Action

What do you want the reader to take away once they have read your blog?
The content you write needs to be valuable and beneficial to the reader. Your goal is to encourage your reader to return and potentially share your content to raise brand awareness.

Valuable content ideas:

  • New product launches
  • Thought leadership to highlight industry news
  •  Promotional offers
  • Step-by-Step Guides

Stay SEO friendly

Drive traffic to your blog by working on optimising the content. What does this mean? For search engines like Google to rank your page, it’s important to check a few boxes.

  • Research Keywords
  • Write relevant content
  • Add in internal links

Our team appreciates that start-ups and small businesses are limited to highly skilled marketing professionals due to budget restraints.  Refined Marketing is set up to give your business access to these services on budget and without compromise.

Choose the perfect content marketing package to support the lead generation and brand awareness of your business.

Click the link to view our
Content Marketing Package

Do you need to drive traffic to your website? Is your time limited and do you need extra support to create content for your business?. Get in touch – letstalk@refinedmarketing.co.uk