Project Description

Fishcake Harry

‘A series of short stories, written by a new aspiring author Sue Smith based in the North West.’

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What dreams are made of!

Refined have been working with aspiring author Sue Smith since August 2020.

Starting off with the facilitation of a creative workshop prelaunch of her latest children’s book – Fishcake Harry. The relationship has since blossomed, and we now proudly manage Fishcake Harry’s social media accounts. Including Instagram, Twitter, and Facebook.

Launching a new book has its challenges and throw in a pandemic – it became crucial that the work we did with Sue overcame the restrictions to promote the book to her target market.

Our team supported the launch of Fishcake Harry online utilising social media, creating bespoke graphics, aligned with a social media strategy and content calendar.

INCREASE in Followers
BOOST in Engagement
INCREASE in Tweets

In support of Alder Hey Children’s Hosptial

Proudly Fishcake Harry had a successful launch back in November 2020, with higher than expected sales during the Christmas period. Sue has committed to donating sales of the book to her chosen charity Alder Hey, which has made this project even more special.

We are really excited to be part of this wonderful project, and can not wait to see what adventures Fishcake Harry and friends have in the next book!

  • Social Media Management

  • Copywriting

  • Graphic Design

Both Caroline & Katherine used their expertise, imagination and brought the whole project together from start to finish. They used innovative ideas and guided me through keeping me updated at all times. They produced a shared calendar of events for me to follow and we were able to use this for constructive brain storming sessions as we we pushed the book to market online. Refined Marketing is a brilliant company to work with and the girls are extremely customer focussed. They went the extra mile in tough times and any business would benefit from their work.

Sue Smith, Author

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