Make way for Mighty Moose!
Our creative team started to work with book publishers’ little nuggets and inspiring children’s author Abi Adewusi in October 2021. Our initial brief was to raise awareness of their leading children’s book series ‘Mighty Moose.’ A series of five books within the collection, Abi focused on successfully launching their Christmas edition by mid-November 2021.
Our team put together a strategic content calendar and executed this via social media across Facebook and Instagram – an exciting project to work on. There were interactive activities for the young readers to get involved with within the content, and a focus on supporting parents to encourage their children to read.