Creative Brief Template

Great campaigns begin with a clear and structured plan.

Our Creative Brief Template is designed to help you organise every detail, from your company’s unique strengths to the tone and feel of your marketing efforts. This tool ensures all stakeholders are aligned, providing a comprehensive outline for goals, audiences, messaging, and deadlines. Whether you’re launching a new product or refreshing your brand, this brief will keep your team focused and your projects on track.

Our template includes guidance on:

• Company Overview
• Market Position
• Competitive Analysis
• USP
• Project Overview
• Project Objectives
• Marketing Guidelines
• Marketing Materials
• Target Audience
• Call To Action
• Campaign Look & Feel
• Tone of Voice
• Image Requirements
• Schedule
• Budget