CEWB – Complete Emotional Well-Being
Supporting Every Step
Client Overview
Company: CEWB
Industry: Emotional Well-being for Education
Services Offered: Training and support for schools on emotional well-being and mental health.
Project Background:
CEWB approached us with the intention of evolving its brand as it shifted its focus towards both Primary and Secondary schools. Previously operating as “Jo Whalley Counselling Services”, they felt their existing brand did not resonate with their audience or reflect their future growth aspirations.
The Challenge:
The business needed a refreshed identity that would appeal to school leadership teams and students alike. CEWB required a visual and messaging overhaul that would allow the brand to evolve as they expanded their services.
Our Branding Solution
Brand Strategy & Strapline Creation: While the client retained their newly chosen name, CEWB, we worked closely with them to develop a new brand strapline to communicate their mission. This strapline is now an integral part of their messaging across all platforms.
Logo & Visual Identity: Our design team created a modern, versatile logo that aligns with their educational mission, with the flexibility to adapt as the business grows. The new visual identity is clean and professional and reflects CEWB’s commitment to emotional well-being. In addition to the logo, a comprehensive brand guidelines document was created, ensuring consistency across all visual and written materials, while establishing a clear direction for the brand’s future growth and communications.
Our Branding Solution
Brand Strategy & Strapline Creation: While the client retained their newly chosen name, CEWB, we worked closely with them to develop a new brand strapline to communicate their mission. This strapline is now an integral part of their messaging across all platforms.
Logo & Visual Identity: Our design team created a modern, versatile logo that aligns with their educational mission, with the flexibility to adapt as the business grows. The new visual identity is clean and professional and reflects CEWB’s commitment to emotional well-being.
Copywriting & Search Engine Optimisation (SEO)
We provided complete copywriting for their website, ensuring the content was engaging, clear, and aligned with their new brand identity. In addition, CEWB also chose to add on our SEO strategy and implementation service.
Understanding the core values and service offerings of CEWB was essential before we started any SEO work. After diving deeper into the industry, we conducted our keyword research and provided metadata recommendations for all pages on the site.
Keeping the target audience in mind is essential with all SEO work, especially in education and well-being. As part of our work, we optimised the copy to reflect the important information to the users, ensuring the pages were manageable.
Any SEO work with Refined Marketing keeps the user, not just the search engine, at the heart of the project.
Moving on to Marketing Collateral
Print & Promotional Materials: Our graphic design team created and delivered a suite of marketing materials for CEWB, including a brochure and roll-up banner. These elements were designed to reflect their new brand identity and provide consistent messaging.
Photography: CEWB was supported by a professional brand photography session with our trusted photographer, Steve Heatherill, to create cohesive, high-quality visuals for CEWB’s website and marketing collateral.
Print Production Management: We worked closely with our go-to printer, Ellison Printing, to ensure the print production of their marketing materials met our high standards, managing the entire process from design to delivery.
Moving on to Marketing Collateral
Print & Promotional Materials: Our graphic design team created and delivered a suite of marketing materials for CEWB, including a brochure and roll-up banner. These elements were designed to reflect their new brand identity and provide consistent messaging.
Photography: CEWB was supported by a professional brand photography session with our trusted photographer, Steve Heatherill, to create cohesive, high-quality visuals for CEWB’s website and marketing collateral.
Print Production Management: We worked closely with our go-to printer, Ellison Printing, to ensure the print production of their marketing materials met our high standards, managing the entire process from design to delivery.
Results
CEWB’s refreshed brand now positions them effectively within the secondary school market. The new logo, strapline, and marketing materials have given them a professional and cohesive identity, helping them expand their influence and reach. Thanks to the SEO strategy, their website will improve engagement and visibility.
Refined played an integral role in the rebrand of our company from Jo Whalley Counselling Services to CEWB. They really understood the importance of preserving key elements of our original identity and created a fresh, modern brand that reflects our growth and future aspirations. Their approach and creativity made the transition seamless, and we couldn’t be happier with the results. Our new brand feels perfectly aligned with who we are today and where we’re aiming to be.
Their further support with our copywriting, SEO and production of new marketing materials has been exceptional and they have gone above and beyond to ensure we are completely happy with their work.
Jo Whalley, Managing Director, CEWB Ltd.
