Project Description

Take control of your warehouse.

Helping Logistics and Warehouse Businesses since 1992.

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Branding Refresh

At Barcode-IT -owners of the Dexterity software Warehouse Management System, the team approached us with the need for presales materials and a suite of branded business stationery.

As we entered into the proposal stage for Dexterity, it became clear that a brand refresh was the priority. Our team worked with Dexterity researching competitors and the target market before presenting multiple branding concepts to the team during this process.

Upon selecting the concept, we produced brand guidelines for the business to use as a guide to ensure brand consistency.

Presenting Dexterity

Dexterity Warehouse Management is naturally a complex service to articulate. When presenting to clients, the team required a PowerPoint that simplified technical processes and engaged with their buyers using graphics and copywriting. Refined worked closely with Dexterity producing a 12-page PowerPoint presentation filled with bespoke on-brand graphics and end-to-end copywriting. The presales process for Dexterity starts with a short 2-page brochure outlining their services; Refined, designed, and formatted a new sales brochure ensuring all the new branding was consistent throughout.

  • Graphic Design

  • Branding

  • Presentation

  • Copywriting

Our team initially approached Refined Marketing with the knowledge they have the experience supporting companies within our sector of Warehouse Management Software. The initial brief of a brand refresh, basic business stationery, and pre-sales materials including a 12-page presentation has been executed and delivered to a high standard. There was a need for us to professionalize our client-facing materials to support our marketing and sales process. We highly recommend Refined Marketing, for their skill set, industry knowledge, and above all professionalism.

Nigel Holloway, Co-owner/Director, Dexterity WMS

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