When exhibiting at an event a company needs to maximise its opportunity to see a return of investment. This was the motivation of Lloyd Expert Consultancy when they approached Refined Marketing. The initial brief was in the form of a long list of collateral pieces that required end-to-end copywriting and bespoke graphic design. Once the team started to work with Lloyds we established a realistic time frame and streamlined the brief to prioritise what was needed and realistic to the tight deadline of the event. End result included;
- 30 page – Branded company brochure
- 8 page – Presales leaflet
- 4 page – Technical data leaflet
All three projects were filled with bespoke graphic design, alongside intricate high spec infographics to support the communication of a complex sector.