The SeaKing Group
‘The SeaKing Group offers specialist electrical engineering services to the marine, industrial, commercial, military, and offshore sectors.’
Outsourced Marketing Partner – Long Term
Refined have been working with The SeaKing Group since 2019.
They approached us to support the Group’s Social Media strategy. This included creating engaging content for their clients and wider network. Our relationship has quickly evolved, Refined are now driving their content and guiding SeaKing’s focus on what they publish.
SeaKing’s social media channels were either out of date or nonexistent when we first started working together. Over the last five years, we have established consistent engagement, and now SeaKing can be confident that their social channels are growing – reflective of their business and the markets they are in.
The SeaKing Group invested in brand photography as a strategic move to enhance their digital footprint, bring added value to the brand, and present fresh and contemporary imagery. With a team of over 80 professionals, the SeaKing Group recognised the significance of showcasing their diverse team to their audience.
Great things are being created right now!
The team at Refined stay up to date with the marine sector and curate content on SeaKing’s behalf, amongst many initiatives we created ‘Meet the Expert‘ which involves publishing original newsworthy content in the form of an interview with a SeaKing team member.
The topic is always reflective of current industry trends and published timely to fit in with SeaKing’s social media strategy.
Great things are being created right now!
The team at Refined stay up to date with the marine sector and curate content on SeaKing’s behalf, amongst many initiatives we created ‘Meet the Expert‘ which involves publishing original newsworthy content in the form of an interview with a SeaKing team member.
The topic is always reflective of current industry trends and published timely to fit in with SeaKing’s social media strategy.
Powered by SeaKing, hosted by Refined
Spotlighting one of many social media campaigns. Refined worked with SeaKing to support the marine sector in the challenging times of COVID-19. Our team designed, from brief to production, an interactive social media campaign.
Photography challenge open to all yacht crew members. ‘As the world starts to ease out of lockdown this is a perfect time, to come together and start the revival of our much-loved industry’. #crewphotochallenge
Find out a little more about the campaign and the industry leaders on the panel here
Consultative Approach…
Our working relationship has broadened with SeaKing, we currently manage their website news, write Case Studies, and liaise with third parties on their behalf to support their ongoing marketing.
Refined have the industry background to support SeaKing on a consultative approach and regularly research staying up to date within their sector.
New Website, Design, Build, & SEO
When designing and building the Seaking Group’s website, the goal was to create a platform that reflected their expertise in marine engineering while being visually engaging and highly functional. The process included in-depth consultations to ensure the site represented their values and services effectively, with a focus on clean design, intuitive navigation, and mobile responsiveness. Custom elements like dynamic content and tailored graphics were integrated to enhance user experience and brand impact.
In addition to building the site, ongoing SEO support and maintenance ensure that SeaKing Group remains visible and competitive in search engine rankings. Regular audits, keyword optimisation, and content updates are performed to improve organic traffic and ensure the site performs at its best. Monthly maintenance includes updating software, security checks, and resolving any performance issues, ensuring their website stays fast, secure, and aligned with the latest SEO trends.
Consultative Approach…
Our working relationship has broadened with SeaKing, we currently manage their website news, write Case Studies, and liaise with third parties on their behalf to support their ongoing marketing.
Refined have the industry background to support SeaKing on a consultative approach and regularly research staying up to date within their sector.
New Website, Design, Build, & SEO
When designing and building the Seaking Group’s website, the goal was to create a platform that reflected their expertise in marine engineering while being visually engaging and highly functional. The process included in-depth consultations to ensure the site represented their values and services effectively, with a focus on clean design, intuitive navigation, and mobile responsiveness. Custom elements like dynamic content and tailored graphics were integrated to enhance user experience and brand impact.
In addition to building the site, ongoing SEO support and maintenance ensure that Seaking Group remains visible and competitive in search engine rankings. Regular audits, keyword optimization, and content updates are performed to improve organic traffic and ensure the site performs at its best. Monthly maintenance includes updating software, security checks, and resolving any performance issues, ensuring their website stays fast, secure, and aligned with the latest SEO trends.
Very quickly, Refined Marketing made us feel confident that they would produce great content relative to our industry. The team have worked closely with us to ensure we achieve the goals set out- for our marketing. We recommend Refined, for their expert knowledge, professionalism and quality of work they produce.
Martin Sealeaf, CEO
