The Power of Team Buy-In: Why Onboarding Your Team to Your Brand is Essential

As a marketing manager or business owner, you may spend countless hours building and refining your brand’s messaging, visual identity, and overall strategy. But if your team doesn’t fully understand and embrace your brand, your efforts may fall flat. That’s why onboarding your team to champion your business brand through team buy-in is essential.

What is team buy-in?

Team buy-in is a process rather than an end-goal. It is the ways in which you instill in your team the ethos of your brand, values, mission and vision. These need to be continually reinforced, so team buy-in is a continuous process that brands should not neglect.

With team buy-in comes brand advocates who truly understand and appreciate your company’s identity and mission. Employees that are invested in the collective success of the company can better contribute to helping reach organisational goals and milestones.

There are many benefits to team buy-in, including:

• Greater sense of belonging for employees and a greater commitment to the company.
• Stronger company outcomes as employees are invested in the collective success of the brand.
• Better employee engagement.

How to get team buy-in

While many marketing managers and business owners recognise the importance of team buy-in, it can be difficult to know where to start if this is something that hasn’t ever been prioritised in the company.

Here are some of our top tips on how to support team buy-in and create brand ambassadors out of your employees:

1. Start with the basics

From day one – whether day one of employment or day one of working on team buy-in – make sure your team understands your brand’s mission, vision, and values. This foundation sets the stage for all other brand messaging and activities.

You should use your initial employee onboarding to ensure that any new hires get to grips with what your company stands for, what it hopes to achieve, and why it wants to achieve this. After you’ve established your ‘why’, you can then ensure team members are up to date on the processes you use to achieve that.

2. Consistency is key

Consistency across all communication channels is vital – from social media posting to both internal and external communications. Ensure that your team understands your brand guidelines and how to apply them.

3. Train your team

Host regular training sessions to ensure your team is equipped with the knowledge and skills necessary to communicate and promote your brand. Not only does this ensure you have a competent team ready to do the job, but it also signals to your employees that their upskilling and development is important too, not just the job at hand.

4. Encourage employee advocacy

A great way to foster team buy-in is to encourage your team to share official brand messaging on their personal social media platforms or with their networks. This can help expand your brand reach and showcase your team’s pride in the company.

5. Celebrate successes

Celebrate and acknowledge team members who embody your brand values or go above and beyond to promote the brand. This creates a culture of brand advocacy and encourages continued engagement and ongoing team buy-in.

Onboarding your team to your brand is an investment that pays off in the long run. Creating a team of brand ambassadors ensures your brand is consistently communicated and promoted, increasing brand awareness and loyalty.

Are you looking to ignite your team’s passion for your brand? Let us help! Our team at Refined Marketing is here to offer creative solutions that will empower your team to become brand champions. Contact us today and discover how we can add value to your brand through your team.