Why You Still Need a Graphic Designer (in a World of Canva)
As creative platforms such as Canva become more and more popular, we increasingly hear that creative jobs are under threat and no longer needed. Despite what you may hear around the dinner table or online, genuine human creativity cannot be replaced by a machine.
Like with any form of technical advancement like artificial intelligence (AI), we firmly believe that the future of business lies in utilising both the modern technology and the expert together for the best business outcomes.
5 reasons why you still need a graphic designer
1. Creative flare
We’ve all been there, staring at a blank design with no idea what to fill the space with. Do you jump on the latest trend? Play on a popular meme? Or repurpose content you posted a few months ago?
Graphic designers bring with them a wealth of experience in the creative sector as well as knowledge of how the design landscape is constantly evolving. This makes them perfectly suited to not only make your designs look great, but offer some ideas when you hit a rut.
2. Keeps your brand in mind
Potential clients form an idea about your brand from every interaction they have with it – from your website and your imagery to your social media posts and your printed materials.
While you may be able to find a Canva template that matches your industry, you can’t find one that incorporates your branding. Graphic designers ensure that they design materials with your brand values and goals in mind, helping to get the best outcomes for your business.
Graphic designers work to bring character and unique creativity to your designs to ensure that your branding is consistent with your messaging, values and brand story.
3. Uses vector-based programmes
Content creation or design apps like Canva typically do not use vector-based programmes.
Business owners can encounter problems when designing materials on platforms that do not use vectors, for example: print requirements for a logo would be hindered due to having to scale up the logo, and the colours used in a design can also be affected.
When it comes to print materials such as brochures, exhibition banners, and leaflets, using a professional graphic designer and software means designs can be much more precise. Vector-based platforms enable easier print setup, especially for complex jobs.
4. Unique designs
As platforms such as Canva are so beginner-friendly, many companies and individuals use them to help create social posts, presentations, and other graphics. Many business owners struggle to justify the cost of a graphic designer when they could just pay for a subscription.
While this is a great option for some businesses, it can often result in designs that are lacking in creativity, and ones that simply do not stand out from the crowd.
This can pose a problem to your business – how can you expect your brand to be in the forefront of people’s minds if the content you post looks the same as every other company’s? Using non-unique templates and designs can negatively impact your engagement.
That’s where a graphic designer thrives – they can translate complex information into eye-catching graphics, holding the attention of potential clients.
5. Personalised Canva templates
In highlighting the reasons why you still need a graphic designer, we are not saying to log out of your Canva account indefinitely. We believe that graphic designers can work alongside user-friendly tools such as Canva to get the best results for your business.
In fact, graphic designers can create personalised Canva templates that match your brand identity and are easy to use. A graphic designer can work alongside Canva to bring the bespoke elements to your brand, as well as photo and video manipulation that basic templates do not include.
Case study: BGreenn
Add some creative flare and bespoke brand elements to your designs and templates by using an experienced graphic designer. If you have a project that you need help with, get in touch with us at: letstalk@refinedmarketing.co.uk
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