Kick Off the New Financial Year with Smarter Marketing

We’ve entered a new financial year, and with it comes new opportunities, fresh goals, and a replenished marketing budget.

Find out how to make the most of your marketing budget by prioritising your marketing activities:

5 marketing strategy tips for the new financial year

1. Review your business plan and align with your marketing plan

The start of a new financial year is the perfect opportunity to review your marketing goals. Take the time to assess what worked well in the previous year and identify areas for improvement.

Are you looking to increase brand awareness, generate leads, or improve customer retention? Clearly defining your objectives can help you tailor your marketing efforts to align with your business priorities.

2. Allocate your marketing budget with strategic priorities

Strategic allocation of your marketing budget is essential. You can ensure your budget is used effectively by focusing on initiatives that will impact achieving your business goals.

When determining how to allocate your budget across different marketing channels and campaigns, consider factors such as customer acquisition costs, return on investment (ROI), and potential for growth. It’s important to prioritise investments in areas that align with your strategic priorities and have the potential to drive tangible results.

3. Review and refresh your brand’s customer journey

Take the time to review and refresh your brand’s customer journey to ensure a cohesive experience across all touchpoints.

Map out the various stages of the customer journey, from awareness to conversion and beyond, and identify opportunities to enhance the customer experience. Look for ways to streamline processes, improve communication, and deliver added value at every journey step for your customers, thereby building long-lasting relationships.

Take note of new and emerging technologies that can help to improve the customer journey. Often neglected, it’s important to also get customer feedback to see what’s working and what isn’t. Don’t just stop there – use what you learn from your audience and implement changes that will benefit their journey with your brand.

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4. Align your content plan and marketing plan

Content is essential in communicating your brand’s value proposition and engaging your target audience. Align your content plan with your marketing plan by creating relevant, on-brand, and on-strategy content that resonates with your audience.

Consider the buyer’s journey and develop content tailored to each stage, from thought leadership blog posts and social media updates to case studies. Ensure your content reflects your brand’s messaging and values and consistently reinforces your key marketing messages across all channels.

5. Outsource to fill skills gaps

Outsourcing some of your marketing efforts can help you stay within budget while still benefiting from years of expertise in the industry.

No marketing professional has it all: graphic design, copywriting, search engine optimisation (SEO), website development, and among other things, experience with brand identity and strategy.

That’s precisely where outsourced marketing can fit into your plan. Outsourcing allows you to fill the skills gaps you may have in your team without needing to hire and onboard a new team member – which can be a costly experience, in time and money.

It’s not just filling skills gaps where outsourced marketing can help – an agency can help to ensure tight deadlines are met by adding additional manpower and expertise.

Outsource Your Marketing

Remaining adaptable is key when it comes to making the most of your marketing budget. Using the expertise of outsourced marketing agencies can help to support your efforts, while you focus on the core of the business.

It’s also important to ensure your marketing plan is aligned with both your content plan and wider business plan for the most impactful campaigns.

Get in Touch

If you need help supporting your marketing strategy, refining your brand identity or outsourcing to fill skills gaps in your team, Refined Marketing can help. Speak to our team at letstalk@refinedmarketing.co.uk