Creative Content Ideas: Showcasing the Unique Side of Your Business

Creating unique and engaging creative content that stands out from the noise is more important than ever. As a marketing manager or business owner, you need to capture your audience’s attention with fresh and creative content ideas.

Here are nine creative content campaign ideas to help you engage your audience and bring new life to your brand.

Creating unique and engaging creative content that stands out from the noise is more important than ever. As a marketing manager or business owner, you need to capture your audience’s attention with fresh and creative content ideas.

Here are nine creative content campaign ideas to help you engage your audience and bring new life to your brand.

1. User-generated content: fostering community engagement

Encourage your audience to share photos or videos of them using your product or service. You can create a sense of community and engagement by featuring user-generated content on your social media pages or website. Sounds easy? Well, the idea is quite simple, but coming up with a campaign to encourage your audience to engage needs planning.

Here are a few suggestions to get your creative juices flowing:

• Create a branded hashtag and encourage your audience to use it when sharing their experiences with your product or service on social media.
• Host a social media contest where users can submit their own content (such as photos or videos) featuring your product or service. Offer a prize to the winner to incentivise participation.
• Share user-generated content on your social media pages or website, and give credit to the users who created it.
• Reach out to users who have shared content related to your brand and ask if you can feature it on your website or social media pages. This can help build relationships with your audience and encourage even more engagement.
• Consider featuring user-generated content in your marketing campaigns, such as in email newsletters. This can help showcase the authenticity of your brand and connect with potential customers on a deeper level.

2. Takeover: fresh perspectives and exposure

Partner with an influencer or industry expert to take over your social media accounts for a day or week. This can provide fresh perspectives and insights while exposing your brand to a new audience.

Never worked with an influencer before? Here are a few tips:

• Identify your target influencer: Find an influencer who aligns with your brand values and has a significant following on social media.
• Plan the takeover: Set a date and time for the takeover and plan the content -the influencer will share. Provide guidelines to ensure that the content is aligned with your brand.
• Promote the takeover: Announce the takeover on your social media channels and website to generate buzz and excitement.
• Handover control: Give the influencer temporary access to your social media accounts and allow them to create and share content.
• Engage with the audience: Encourage the influencer to engage with your audience and respond to comments and messages.
• Analyse the results: After the takeover, analyse the engagement and reach of the content to determine the campaign’s success.

Remember always to ensure that the influencer or industry expert you partner with aligns with your brand values and messaging to ensure a successful takeover.

Download our Social Media Strategy Template, which includes a pre-made content calendar to use.

3. Quiz: interactive and valuable

Create a fun and interactive quiz related to your business or industry. Sharing on social media or your website can engage your audience while providing valuable information.

Maybe it’s not a traditional quiz (that’s so 90s!), maybe it’s a live Q&A or a LinkedIn Poll – let’s get started.

• Determine the theme: Choose a topic related to your business or industry that your audience will find interesting and engaging.
• Create questions: Develop a list of informative and engaging questions.  Use a mix of multiple-choice, true/false, and open-ended questions.
• Design the quiz: Use a user-friendly platform such as Typeform or Google Forms to create your quiz. Add images or videos to make it visually appealing.
• Promote the quiz: Share the quiz on your website and social media channels. Encourage your audience to participate and share their results.
• Follow up: After the quiz is completed, provide participants with their results and offer additional information or resources related to the topic. This can help build trust with your audience.

4. Giveaway: building brand awareness

A great creative content idea is to host a giveaway or contest on social media where followers can win prizes by sharing, liking, or commenting on your posts. This can help increase engagement and build brand awareness among your audience.

This one is pretty straightforward! Our advice – get creative with your giveaways, merge it into a campaign that makes a difference, and look at collaborating with other like-minded businesses.

Looking for content creation support?

If you struggle to get to grips with creative content and stay on-brand, our team is here to help. As a North West-based business, we understand the unique needs of your audience and can develop custom content campaigns to engage and captivate them. Contact us today to learn more.

5. Infographic: communicating complexity in a digestible format

Create visually appealing and informative infographics that can be shared on social media or your website. This can help communicate complex ideas or data in a digestible format to your audience.

An infographic – what is one of them? Google it! Infographics are really effective when explaining a complex process or presenting stats. Our team love an infographic.

6. How-to: establishing thought leadership

Share tutorials or “how-to” guides related to your product or service. This can help establish your brand as a thought leader and provide value to your audience. This one is self-explanatory – digital downloads or videos are the most effective.

7. Livestream: building stronger connections

Host a live stream event on social media where you can showcase your product or service, answer questions, or provide valuable insights. This can help increase engagement and build a stronger connection with your audience.

Camera shy? Yeah, so are we! But if you have the courage to get in front of a camera, then go for it; apparently, the more live streams you do, the easier it gets.

8. Holiday: seasonal and timely content

Create seasonal or holiday-themed creative content related to your brand or industry. This can help increase engagement and build brand awareness during peak seasons among your audience.

Awareness Days! Don’t you just love them?! Sometimes, they may not be relevant to your target market – however, they are good for filling the gaps when you get a creative mind block.

9. Interactive video: engaging and memorable experience

Create interactive videos allowing your audience to choose their adventure or participate in the story. This can help create a more engaging and memorable experience for your viewers.

We aren’t sure how this will work, but it sounds fun! Video is a great tool to gain engagement; think about how long you sit and scroll through Instagram, Facebook, and TikTok.

If you are unsure where to start with videos and how you can link back to your product or service – we can help.

Case study – DVC Commercial Roofing

DVC Commercial Roofing contacted Refined Marketing for sustained marketing support in their highly competitive industry. Focused on adding significant value to their brand, our collaboration extended over time. We engaged with DVC strategically, introducing innovative content concepts for their social media and website.

Moreover, we crafted a comprehensive marketing plan, empowering them to seamlessly implement strategies in-house. The proposed content strategy aligned with all buyer touchpoints, online and offline, equipping DVC with the essential information to propel their business forward and provide their sales team with effective tools.