Spring Clean Your Brand: A Fresh Look for the New Season

Your brand’s visuals create the first impression—are they still relevant and engaging?

• Update your logo and colour palette – Does your branding reflect your values and industry trends? A subtle refresh can bring a modern edge without losing your identity.
• Revamp social media templates – Freshen up your visuals to keep your content looking exciting and on-brand.
• Review website design – Ensure your website is visually aligned with your brand, easy to navigate, and mobile-friendly.
• Review your imagery – Update overused stock photos with bespoke brand photography to show off your brand’s personality.

Our top tip: Gather your brand assets together and look for inconsistencies. This includes anything used to communicate such as your website, social media platforms, email communication, brand photography/images, fonts, colours, icons, presentation decks, and literature.

Your brand’s message should evolve with your business. Take time to:

• Check your mission and values – Do they still align with your brand’s direction and audience expectations?
• Refine your tone of voice – Ensure consistency across platforms, from your website to social media captions.
• Update your key messaging – Make sure your brand story and value propositions still resonate with your audience.
• Update your internal branding – Ensure your team fully understands the identity, vision, and culture of your company.

Our top tip: Consider how you talk about your brand, and ensure consistency across all communication channels.

A strong brand needs a strategy that works. Conduct a quick marketing check-up:

• Analyse your social media performance – What’s working? What’s not? Adjust content based on engagement.
• Review your website SEO – Are you ranking for the right keywords? Refresh old blog posts and optimise pages for the humans reading your content rather than the machines crawling it.
• Check your email marketing – Are your campaigns delivering results? Spring is a great time to experiment with new formats or segmentation.

Spring cleaning isn’t just about aesthetics; it’s about efficiency too.

• Organise your content library – Keep track of your photos, videos, and design assets so they’re easy to access.
• Update old content – Refresh outdated blogs, case studies, or landing pages with new information.

Our top tip: Invest in some new software tools to help with efficiency, organising your assets, and staying on track with projects. Some of the tools we use at Refined include Asana, Toggle, SharePoint, Canva, and Sendible.

Spring is a great time to re-engage with your community.

• Run a seasonal campaign – Launch a fresh initiative to boost engagement.
• Ask for feedback – Use surveys or polls to gather insights on what your audience loves (or doesn’t).
• Engage in conversations – Be active on social media, reply to comments, and make your brand more personable.

Our top tip: Running a targeted, local PR campaign is a great way to re-engage with your audience.

A spring refresh isn’t about a complete rebrand—it’s about refining and polishing your brand so it remains fresh, relevant, and impactful. By taking time to evaluate, tweak, and optimise, you’ll ensure your business is positioned for success in the months ahead.

Need help with your brand refresh? Get in touch with us at Refined Marketing to create a brand that truly shines!