Get Ahead of Q4

Prep Now, Show Up Strong in Q4

The summer months can feel slow, quieter inboxes, out-of-office replies, and a general pause in decision-making. But this calm before the Q4 storm is the perfect time to get your brand and content in order.

While others are winding down, you can quietly build momentum,  and set yourself up to hit the ground running in September.

Why schedule now?

Q4 (October to December) is often the busiest quarter of the year. Sales targets, campaigns, events, tenders — they all come into play at once. But when you’ve already got your content planned, written and scheduled, you’re miles ahead.

Think of it as one less thing to stress about when the pace picks back up.

Don’t forget your emails and website

While you’re reviewing your content, it’s also a good time to:

  • Draft and schedule your next email campaigns
  • Update your website with recent case studies or service tweaks
  • Refresh your team bios, photos or testimonials
  • Check for broken links or out-of-date messaging
  • Revisit your SEO keywords and meta descriptions

These quick updates can make a big difference, and they’re often easier to tackle when things are quiet.

Thinking of giving your website a quick health check before the Q4 push? Now’s a great time to audit, optimise, and get everything working smoothly. Explore Audit Services

What content should you prep?

Start with the small wins. You don’t need a new campaign,  just consistent visibility. You could:

  • Reshare your best-performing posts from earlier in the year
  • Highlight a recent case study or client win
  • Share tips that show off your expertise
  • Build anticipation for what’s coming in Q4
  • Keep your LinkedIn active while you enjoy the summer

Scheduling tools we like

You don’t need a fancy platform to stay consistent. These tools are simple, reliable, and get the job done:

  • Buffer – Easy for LinkedIn, Facebook and more
  • Later – Ideal for Instagram and visual content
  • Planable – Great for teams who need approvals
  • Meta Business Suite – Free, good for Facebook + Insta
  • Loomly / Adobe Express / Canva Pro – Handy for visuals + planning

Most tools let you bulk schedule, preview, and adjust, saving hours in the long run.

Ready to get social, strategically? Let’s make your content work harder.

Explore our social media services

Looking ahead to Q4

September isn’t the start of Q4, it’s the last month of Q3. But it’s the month everything kicks back in:

  • Campaigns launch
  • Events get announced
  • Teams push to hit targets
  • Content calendars suddenly feel urgent

That’s why August is your window. The more you prep now, the more you can focus on strategy (not scrambling) when autumn arrives.

Do you need help with your Q4 planning and execution?

Let Refined Marketing help you shine – get in touch with our team to see how we can help at letstalk@refinedmarketing.co.uk

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