5 minutes with… Craftprint

We spoke with our printing partners Craftprint to grasp an insight into the work they do, and how they support businesses adding value to their brand..

Q1: In one sentence sum up what Craftprint do

Help customers of all sizes with their design and print needs.

Q2: What is your most popular service?

Business Cards, we print half a million a year, they are still the most important print item any company can have. And you could order them in the most streamlined way possible with Ratio, our custom build portal for ordering business cards and other items of print. It takes all the hassle out.

Q3: In 3 words tell us how you STANDOUT against your competitors

Value. Quality. Service

Q4: What is your top piece of advice to a small business when prepping for an exhibition?

Plan in advance, as far as possible. Have something on your stand to draw the visitors and then engage with. Don’t force the sale.

Q5: Tell us your brand’s story –

Our name has not changed since starting up in 1980, the style has changed several times, it’s important to freshen things up every 10 years or so, otherwise you can get stale.

Q6: Your branding is quite quirky and modern, has it always been this way? 

In an ever-changing world, you must stand out any way you can and be on your customer’s mind. We don’t shy from being different and I think this has helped with our longevity.

Q7: How important has social media been to your business?

The past 2 years have forced us to re-evaluate our marketing. We never allocated any time to social media. It has become a vital tool for our business. We have been able to showcase our wide range of services but more importantly highlight our company values, communicate, and share our customer’s successes. It has made some of our relationships even stronger because we engage with their journey.

Refined Marketing and Craftprint are working together to create the ultimate brand experience for your business. If you need help to plan a successful event or need printed material including company brochure, business cards, leaflets then please get in touch- our team are waiting to hear from you – letstalk@refinedmarketing.co.uk