Write a business blog that
generates leads

business blog writing graphic

Are you starting a new business or refreshing your brand? A well-managed blog engages your business’s target market, builds loyalty, adds value to your brand, and supports lead generation. Our team of savvy copywriters at Refined Marketing know how vital content marketing is to creating business opportunities.

We know that keeping your blog posts updated regularly with relevant content is key to supporting your organic search, website ranking and search engine optimisation (SEO) efforts. However, we also know that writing three to four blog posts a month can be unrealistic, especially if you are a small business.
So, if you are ready to refine or start your blog, our experienced creatives have put together a few helpful tips.

How to write a business blog

1. Be authentic

A blog post isn’t just about 500 or 1000 words with perfect grammar and punctuation displayed on a screen for readers to flick through.

Blog posts offer a unique way to engage and connect with your audience, and give them an insight into your brand’s identity, vision and what makes it stand out from the competition. It’s important to write as though you are in a conversation with the reader, and let them see your brand values through your writing.

Be bold, and it’s OK to be funny – or to try to be! Allow your personality to shine through, and reference your company experiences relevant to the content. Remember that your audience buys with emotion.

2. Include a call to action

When writing a blog post, it’s important to really think about what you want the reader to take away once they’ve read your blog.

The content you write needs to be valuable and beneficial to the reader. Your goal is to encourage your reader to return and potentially share your content, which helps to raise brand awareness.

Valuable content ideas:

  • New product launches
  • Thought leadership to highlight industry news
  •  Promotional offers
  • Step-by-step guides

For more content ideas, check out our blog on creative content.

3. Stay SEO friendly

SEO can massively help your business, and some aspects can be done in-house without specialist SEO focussed employees or contractors.

Optimising the content that’s already on your site, and any new blog content can help to improve your rankings in the search engines such as Google. In order to optimise your content, there are a few key areas that you can look at:

  • Researching the keywords you want to target with the blog post
  • Write relevant content that is useful to your audience
  • Add relevant internal links into your content

Choose the perfect content marketing package to support the lead generation and brand awareness of your business.

Discover our 
Content Marketing Package

Our team appreciates that start-ups and small businesses are limited to highly skilled marketing professionals due to budget restraints. Refined Marketing is set up to give your business access to these services on budget and without compromise.

Do you need to drive traffic to your website? Is your time limited and do you need extra support to create content for your business? Get in touch to find out more.