How to Attract People to Your Exhibition Stand

Who would have thought that attraction is the name of the game in business? Well, when it comes to a successful business expo or event, attracting people to your stand is key.

Engaging visitors is essential; you can only hold a potential client’s attention when you’ve grabbed it in the first place. Discover our top five ways to stand out at an exhibition, and read more about them below the infographic.

1. Use strong visuals that represent your brand

Taking the time to make sure that your business assets are all representative of your brand story and values is essential when you’re exhibiting at an expo or event. At the very least, it’s essential to ensure that your brand colours, logo and essential information are presented.

Whether it’s on leaflets, roller banners or business cards, having consistent visuals is important for both brand recognition and drawing visitors to your stand.

Bold, to the point and expertly written, your marketing materials should do the initial work for you and be the key to getting a business lead from your efforts.

2. Prioritise the experience

If you want people to not only come to your exhibition stand, but remember your brand, provide them with an experience, not just an exhibit.

This encompasses everything from knowing your customer and including interactive elements in your expo stand.

One effective way to capture attention is by incorporating interactive games or activities into your stand. These can range from simple trivia quizzes related to your industry to more elaborate challenges that highlight your products or services.

Additionally, knowing your customer demographic is crucial for tailoring your approach. By understanding their interests and pain points, you can create personalised experiences that resonate with them.

Finally, staying true to your brand identity throughout the interaction ensures consistency and reinforces your messaging. Whether it’s through games, demonstrations, or one-on-one conversations, engaging with your audience effectively sets the stage for meaningful connections and potential business opportunities.

3. Choose your event team wisely

The power of team buy-in can’t be overstated, especially when it comes to events and tradeshow exhibits. If your team aren’t fully engaged with your brand, how can they promote it to potential clients?

Ensure that your team know the services that they will be talking about in detail and can tune into customer pain points. It’s helpful for your team know your brand mission and values and be able to confidently communicate these at your exhibition stand.

4. Offer prizes, incentives, and giveaways

We would be lying if we said that a little bit of incentive does not get you somewhere in business: sweets, treats and branded cookies always go down well!

That is where prizes, unique offers and giveaways come into play at an exhibition or tradeshow event.

Promotional business gifts are a great icebreaker when it comes to getting people to your stand – seriously, who is passing up that free pen or highlighter quad? But try not to rely on them to keep your prospects engaged with your brand post-event; consider upping your email marketing efforts by offering an exclusive resource to be sent after the exhibition.

A fantastic way to show the value your brand brings, offering a free industry-relevant download as an incentive can keep you in your prospects’ minds.

5. Don’t just talk about your expertise, show it

There is a lot to be said for showing what you can do, rather than just saying you can do it.

For some industries, that can be a lot harder than for others. While an in-person demonstration of your technology is engaging and showcases your expertise, that is not exactly possible for certain industries.

Where in-person demonstrations are not possible, consider creating a free resource that users can download, or creating a case study presentation to show visitors.

If you need help to plan a successful event or tradeshow exhibit, then please get in touch – our team are waiting to hear from you – letstalk@refinedmarketing.co.uk