7 Reasons to Outsource Marketing

Reasons to outsource marketing

Outsourcing your marketing can be a daunting prospect – Refined Marketing is here to reassure you that your marketing investment is in safe hands!

Businesses partner with us to keep track of their budget, save time and allow themselves to focus on the core of their business, rather than delving into the unknown and ever-changing world of marketing.

Whether you are looking to gain support to manage your website, design and write your next company brochure, or outsource your social media, our team are here ready to help.

Benefits of outsourcing marketing

There are many reasons why companies choose to outsource their marketing efforts. The main thing to remember about outsourced marketing is that the marketing agency is there to support your efforts, not come in and dictate how your business should be run.

1. Easier to work within your budget

Without the structure you gain from outsourced marketing, it can be easy to overspend on your marketing efforts. From not being in a position to hire in-house marketing staff to letting ad spend run wild, it’s not uncommon to hear of disgruntled business owners not getting a return on investment when they handle their own marketing efforts.

With outsourced marketing services, you’ll be quoted on the cost of a project, campaign, or ongoing services. Not only this, but you’ll know exactly what is and isn’t included, and what you can expect. This makes budgeting for marketing much easier.

2. Increases your audience engagement

When you outsource your marketing efforts, you get the benefit of working with professionals with years of experience under their belt. They know the ins and outs of marketing, from running impactful campaigns to crafting creative content, and everything in between.

With consistent expert marketing services, you can successfully increase your audience engagement and be seen by the right clients and customers.

3. Supports your lead generation

A quality marketing agency works to fully understand your brand and target audience. This means that they are able to keep lead generation at the forefront of their minds across their work.

Businesses partner with us to help them keep track of their marketing budget, save time and allow themselves to focus on the core of their business.

4. Provides the luxury of planning ahead

A comprehensive marketing strategy and content calendar enables your business to have content planned in advance. From content for relevant awareness days to reactive content to the latest trends, a marketing agency can cover it all.

Say goodbye to working as and when you have a spare 10 minutes to dedicate to marketing.

5. Brings new ideas to the table

With years of expertise comes innovative thinking and a deep understanding of how marketing works. By outsourcing your marketing, you can benefit from fresh perspectives on your brand and how you can stand out from the crowd.

6. Provides access to costly software

While there are some great free marketing tools, they typically only provide access to certain features, meaning that these tools can also be limited in terms of capability. They can also cause issues for brands who do not know how to use them correctly, or to their full potential.

Marketing agencies will subscribe to many of the best marketing tools and software on the market and use them to help manage the work for all of their clients – making it a worthwhile expense.

In-house marketing teams often struggle to justify the costs of these tools and software, sometimes making work more difficult and time-consuming to complete. By using outsourced marketing services, your business will have access to this software through the work the agency does for you.

7. Keeps your brand identity in mind

When you outsource your marketing with a branding agency, you can be sure that our brand identity, values and tone of voice are incorporated into every piece of material, from business cards and brochures to social media carousels and slide decks.

Without using outsourced marketing, some brands can find it difficult to portray their identity and values to their potential clients.

Case study: The SeaKing Group

Refined have been working with The SeaKing Group since 2019.

They approached us to support their social media strategy, including creating engaging content for their clients and wider network. Our relationship quickly evolved, and we’re proud to say that Refined are now driving their content and guiding The SeaKing Group’s focus on what they publish.

The SeaKing Group invested in brand photography as a strategic move, enhancing their digital footprint, adding value to the brand, and presenting fresh and contemporary imagery. With a team of over 80 professionals, The SeaKing Group recognised the significance of showcasing their diverse team to their audience.

The Seaking Group team photo

Photo credits: Christina Davies

The team at Refined stay up to date with the marine sector and curate content on SeaKing’s behalf, reflecting current industry trends and The SeaKing Group’s social media strategy.

Our working relationship has broadened with SeaKing; we currently manage their website news, write case studies, and liaise with third parties on their behalf to support their ongoing marketing.

Refined have the industry background to support SeaKing on a consultative approach and regularly research staying up to date within their sector.

Do you need help to polish your marketing efforts? Refined Marketing works to streamline your brand marketing efforts. Get in touch with the team today at letstalk@refinedmarketing.co.uk