In the Spotlight: YOLO Wellbeing
The team recently spoke to Founder of YOLO Wellbeing, Cheryle Britton, about their mission and brand identity, as well as how investing in employee well-being can impact overall brand reputation and perception.
We also discussed how essential team buy-in is for business success and how their services can support this. Find out more about YOLO Wellbeing in this Q&A.
Q&A with YOLO Wellbeing
1. Can you tell us about YOLO Wellbeing’s mission and how it aligns with supporting employee health and well-being in the workplace?
“We are on a mission to show people how selfcare can improve their health and wellbeing so that they are inspired to make small changes that will benefit themselves, and the places they work.”
2. How do your services, including on-site therapeutic massage, contribute to building a positive company culture and fostering employee engagement?
“Our services work on two levels that are equally powerful. We make employees feel valued and we improve their health and wellbeing. When people are happy, healthier and feel supported they are kinder and they will always do more than what is expected.”
3. In your experience, how does investing in employee well-being impact overall brand reputation and perception, both internally among employees and externally with clients and partners?
“It’s a no-brainer really. An organisation or business that has a reputation for looking after their staff will always be the company that receive unsolicited CVs, they will be the busiest stall at any recruitment fair; they will have longer length of service.
When clients, partners and suppliers see the company values being delivered through the workforce it is a clear and positive demonstration of how they can
expect to be treated.
We work with our regular clients to provide them with the tools to promote their commitment to employee health and wellbeing internally and externally, including video testimonials, feedback, plaques and a digital toolbox to use on promotional comms.”
4. YOLO Wellbeing has a strong brand presence in the wellness industry. Could you share some insights into how you’ve developed and maintained your brand identity, and how it resonates with your target audience?
“I think because we do things a little differently it was important from the outset that we created a strong brand identity. It needed to be easily recognisable, familiar to our sector but free of stereotyping.
A lot of people have preconceived ideas of what massage is and who it is aimed at and these are barriers we needed to overcome. Good workplace wellbeing should be inclusive to all (how else can we achieve our mission) and I’m really proud that we are successfully working in sectors like manufacturing and construction and achieving high engagement from people who would not have considered our service previously.
From the outset we invested in the development of our branding. We have a clear style guide which includes logo applications, colour palettes, fonts, tone of voice, etc. which is consistent across everything we do. Our advertising and marketing coms have evolved but having our identity from the outset has given us the freedom to do that. We can be more creative and focused in the messages we deliver.”
5. Team buy-in is crucial for the success of any well-being initiative. How do you ensure that businesses you work with fully embrace and support the implementation of your onsite therapeutic services?
“It is the responsibility of the business to embrace the wellbeing concept, because they are responsible for communicating it out to their teams.
But we provide the tools to make this as easy as possible. We have print and digital coms we share with the client, that include video testimonials and introduction to our services. We manage the digital bookings on behalf of the client and on the day we’re flexible. It is incredibly rare that we do not deliver 100% fulfilment once on site.
There are additional softer benefits too, for example, when our purple van arrives on-site even those not participating will see the business is investing in their health and wellbeing. It lifts the general mood and creates a positive ripple effect across the business.”
Cheryle Britton, Founder of YOLO Wellbeing.
6. Lastly, can you share a success story or testimonial from a client that highlights the positive impact YOLO Wellbeing has had on their employees’ health, engagement, and overall satisfaction in the workplace?
“We have lots of case studies and testimonials on the website. But one of the reasons I get so much satisfaction from the work we do was a particular YOLO Experience session I had with a young 18-year old-employee.
As part of the consultation I asked him how he was feeling. He paused and then said he was ok. I asked again and he said ‘his manager had asked him that a few days ago and he didn’t know what to say, so he said he was ok.’
He wasn’t ok but he didn’t know how he was feeling, or how to articulate it. We had a chat and he was happy for me to speak to the HR Director on his behalf. We were informed later that he received support through the employee assistance programme at work and more importantly was happy for his team to know how he was feeling so they could support him in the workplace.
It is important to mention our therapists are not counsellors, but we can, and do signpost employees to further services in work and externally when required. Being able to support someone who didn’t know how to ask for help is special.”
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