January, a month of creative disruption?
CREATIVITY [ˌkriːeɪˈtɪvɪti]
NOUN – the use of imagination or original ideas to create something; inventiveness
Did you know January is International Creativity Month? – Launched by bestselling author, educator and speaker Randall Munson. The hope for Munson’s International Creativity Month is for businesses and individuals to explore creative ways to re-energise.
‘The beginning of the year is the time many individuals and organisations pause to reflect on the prior year and plan for the year that is just beginning. The first month of the year provides a wonderful time to take a fresh approach to problem-solving. This is a perfect opportunity to consider ways that creativity and innovation can be applied during the year ahead.’ Randall Munson, Creatively Speaking.
We thought the best way to celebrate Creativity Month would be to list a few tips of how you could get creative with your marketing – on a budget. Our favourite topic which works perfectly with Creativity Month ‘Guerrilla Marketing.’
Budget Marketing
Before we jump in feet first, let’s take a paragraph to understand what is meant by Guerrilla Marketing.
The essence of Guerrilla Marketing is a combination of innovation, spontaneity and bundles of creativity. A marketing technique which has a memorable impact- on a low-budget. As a small business with a small budget, you can leave a lasting impression on your target market, which will help your brand stand out from competitors.
Examples
Use your surroundings
Footsteps in the sand
The King Kong 3D campaign went viral on social media. The public loved taking selfies next to the sand crafted footprints and shared their experiences online.
Photo Credit: Pinterest
IT Movie – The red balloon is a frightful sight!
Photo Credit: redorange
Design
Capitalize on trending topics and add some fun!
Photo Credit: Snickers
Photo Credit: Tabasco
Photo Credit: Dettol
Photo Credit: UK Corporate Gifts
Flash Mob
Have you ever been entertained by a group of talented dancers while waiting for a train? A flash mob is a group of people who will burst out in dance performing as if their lives depend on it. The element of surprise in an unsuspected public space creates attention, and just like when it happened in Liverpool Street Station the images went viral on social media.
Photo Credit: Daily Mail
Remember Your Call To Action
You have designed and executed a creative campaign everyone loves it- have you included a way to collect data? This part is so important, give people a reason to contact you or find out more about what your service/product is.
This could simply be requesting they post their images tagging you in on social media, or adding a QR code offering a giveaway once they click through.
Stay Legal!
Guerrilla Marketing gives you the opportunity to be really creative, and let’s face it – entirely disruptive! However it is really important you do your research and avoid creating panic, or unknowingly offending the local community.
How can Refined Marketing help your small business?
Refined Marketing is a full-service integrated marketing agency based in West Lancashire. We specialise in all aspects of Graphic Design, Copywriting and Digital Marketing tailoring our services to support start-ups and small businesses. Our industry knowledge is rooted in our specialised sectors – engineering, marine, technology, and construction; although we have had the pleasure to broaden our B2B/B2C client base in a variety of markets.
Do you need help with your branding?
Have you got a new project idea that you need a fresh pair of eyes to look at?
Are you a new business that needs support to launch their brand?
Leave a Reply